Tuesday, March 18, 2014

TOP STORY >> Leader wins 18 awards

The Leader took Best of Division for large weeklies in the Arkansas Press Association’s 2014 Newspaper Advertising Awards luncheon held Friday at the Winthrop Rockefeller Institute of the University of Arkansas at Petit Jean Mountain.

The Leader won 18 awards, including second place in the overall sweepstakes category.

The Leader’s ad staff and graphic artists took four first places, including first place, best ad of division for a half-page Fort Thompson fall optics sale for ad rep and publications manager Matt Robinson. The ad was designed by Brooke Cotton.

Another of Robinson’s ads, the Jacksonville Community Center Pool’s Easter egg hunt, took first place for most original idea. Cotton was the designer.

Also taking first place was The Leader’s Hunting Season Preview, a multiple advertiser collaboration by graphic artists Lisa Tigue, Clay Knupp and Brooke Cotton; advertising sales representative and general manager John Henderson, ad rep Susan Swift and Robinson.

The Leader’s high school football tabloid publication took first place for best special section in sports. The Leader’s High School Hoops, a high school basketball tabloid, took second place for best special sports section. The two sections were a collaboration between advertising sales reps and graphic designers, including creative editor Christy Hendricks.

Taking second place for best use of humor was Robinson’s Whit Davis Lumber ad, “Attention, Hunters.” It was designed by Knupp.

Lisa Tigue’s classified advertising took two second places — one for Swift’s Century 21 Real Estate Unlimited and one for Positive Growth, Fertilizer Tech, a help wanted ad.

Swift also garnered a third place for single ad, 10 inches and under, for Stock My Pond, designed by Cotton, and single ad, over 10 inches, for Crafton’s Furniture, designed by Knupp.

Tigue also garnered third for real estate classified for Vowell Realty’s three bedroom rental ad.

Honorable mentions were bestowed on The Leader for Henderson’s North Point Ford Black Friday advertisement for best use of process color. It was also designed by Cotton.

North Point Ford’s “Our Goal,” also Henderson’s, received an honorable mention for single ad over a half page. It was designed by Knupp.

Henderson also received an honorable mention for best use of original photo for Classic Hair Creations Back to School Haircuts, an ad of Knupp’s.

Linda Hostettler’s Sonic ad, “Let’s Go!” received an honorable mention for best supplement ad on newsprint.

The Leader’s Health and Fitness tabloid cover, by creative editor Christy Hendricks, also received an honorable mention.